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Press & Media

   Media Analysis

      Orpheus Academy of Music

   June-July 2018

With performance dates and travel plans just weeks away, Orpheus Academy of Music announced a milestone performance of 40 students in celebration of the school’s 15th anniversary. The announcement of the performance and individual stories of young musicians garnered positive coverage in key regional outlets including one live in-studio TV appearance, multiple TV airings and six print and online stories. Key coverage included KVUE (ABC) News, Fox 7 Good Day Austin, the Austin American-Statesman and Austin Family Online. Media coverage, mentions and news briefs tied to the announcement garnered 1,415,426+ audience impressionsreaching Austin consumer and parenting audiences.

Coverage focused on Orpheus Academy’s students traveling to New York City to perform on one of the world’s greatest stages at Carnegie Hall. Tonality in reporting was compassionate and highly positive. Facts and positioning accurately reflected Orpheus Academy of Music’s announcement about their 15th Anniversary performance at Carnegie Hall. Key messages from the coverage included details of the performance and profiles of select students including Casey Irwin and Esteban Ward. The Fox 7 Good Day Austin segment featured an interview with the founder of the academy, Dr. Klondike Steadman, who shared why he and his wife started Orpheus Academy. Esteban Ward performed on air and described his excitement about the upcoming trip to play at Carnegie Hall. Coverage of Casey Irwin in the Austin American-Statesman and in KVUE highlighted her motivation to relearn how to read through singing lessons, prompting her to learn the piano along with video and footage of her practicing underscoring the impact Orpheus Academy has had on her life.

Overall, targeted press were receptive to covering Orpheus Academy of Music and were eager to report the positive stories of kids, parents and mentors and their enthusiasm practicing for their upcoming performance at Carnegie Hall in New York.

MEDIA COVERAGE

Television Coverage

KVUE (ABC) News: Austin 12-year-old credits music for helping her relearn how to live(6/29/18)

  • Audience: Austin consumer audience and parenting audience
  • Share of Voice: Casey Irwin shares her story of how a stroke changed her life. And, how at Orpheus Academy she was able to relearn and share her love for music.

Fox 7 Good Day Austin: Orpheus Academy of Music performing at Carnegie Hall(6/26/18)

  • Audience: Austin parents and consumer audience
  • Share of Voice: Interview with Klondike Steadman and 10 year old Esteban Ward, one of 40 students performing at Carnegie Hall to celebrate Orpheus Academy of Music’s 15 year anniversary.

Print / Online Coverage

Austin American-Statesman : Austin girl sings at Carnegie Hall seven years after stroke(7/7/18) print

  • Audience: Austin business, consumer, and parents audience

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  • Share of Voice: Coverage of Casey Irwin at Carnegie Hall singing “My Funny Valentine”. The performance was special to Casey and her mom. Additional coverage of Irwin’s stroke and how that impacted her learning to sing and play piano.

Austin American-Statesman : Austin girl sings at Carnegie Hall seven years after stroke(7/5/18)

  • Audience: Austin business, consumer, and parents audience
  • Share of Voice: Coverage of Casey Irwin at Carnegie Hall singing “My Funny Valentine”. The performance was special to Casey and her mom. Additional coverage of Irwin’s stroke and how that impacted her learning to sing and play piano.

Austin360, Raising Austin: Austin girl playing Carnegie Hall Friday with students from Orpheus Academy of Music seven years after stroke(6/28/18)

  • Audience: Austin parents and consumer audience
  • Share of Voice: Additional coverage of Casey Irwin and her story of relearning music through Orpheus Academy. She will be travelling with them to New York City to play in Carnegie Hall.

News Times Online(Danbury, CT): Orpheus Academy of Music at Carnegie Hall(6/26/18) – syndication of Good Day Austin

  • Audience: Norwalk parents and consumer audience
  • Share of Voice: Interview with Klondike Steadman and 10 year old Esteban Ward, one of 40 students performing at Carnegie Hall to celebrate Orpheus Academy of Music’s 15 year anniversary.

Norwalk Hour(Norwalk, CT):Orpheus Academy of Music at Carnegie Hall(6/26/18) – syndication of Good Day Austin

  • Audience: Norwalk parents and consumer audience
  • Share of Voice: Interview with Klondike Steadman and 10 year old Esteban Ward, one of 40 students performing at Carnegie Hall to celebrate Orpheus Academy of Music’s 15 year anniversary.

Austin Family Online: Music School Celebrates 15th Anniversary(6/21/18)

  • Audience: Austin parents and families audience
  • Share of Voice: Coverage for Orpheus Academy’s upcoming performance to New York City’s Carnegie Hall. Features student, Casey Irwin, who suffered a stroke at the age of 5 and now plays piano with her left hand.

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Dr. Steadman Owner

Orpheus Academy

Music Lessons in Austin, Texas with Piano, Guitar, Voice and Music Camps
Orpheus Academy 3918 Austin, TX 78731
(512) 231-8999
(512) 354-3922